About Redchilli
Every bike is built to customer specification
because it’s all about you
Redchilli is a British Brand based in Axminster, Devon and we are incredibly passionate about our bikes. We pride ourselves on the level of our service, the quality and value that our bikes offer and the complete flexibility that we provide with the build of your bike. We are committed to bringing you the best possible buying experience.

Look outside the “Big Brand” box
for there is an alternative
With Redchilli, you get so much more. We don’t just sell you a bike off the shop floor, because we are all different. We go that extra mile because we know that once you jump aboard your new Redchilli, you will also want to go that extra mile, or 2, or maybe 30 or 60….. And remember, every bike we build is built right here in Devon by a fully qualified bike technician and each bike is built specifically for the individual and not a generic, mass market approach.
We will discuss your requirements in detail. Do you want a bike for road racing, sportive/endurance events, commuting or general leisure/pleasure? What exactly do you want from your new bike; speed, comfort or a little bit of both? What about crank length, chainrings, cassette ratio, stem length, stem height, bar width, saddle position? We will also ensure that your Chilli is built around you, because a Redchilli is not just a bike – it’s a way of life. And you even get to choose your own colour. How cool is that..!!
We may be a small, British brand
but we’re super proud
When you become a Redchilli owner, you’re not just riding a new bike, you’re becoming a valued member of the Redchilli family. And when you buy a Redchilli, you can be proud of the fact that you are supporting a small, British Brand. A real person will give you a big smile and a genuine, Thank You. And of course, after sales care is of paramount importance to us, as we know it is for you. Should any problems arise, you can be assured that we will reply as soon as possible. And if you phone, you will actually talk to a real human being.
Group discounts make sense
As a specialist custom bike builder, flexibility is a Redchilli strong point. We are more than happy to discuss group discounts for cycle teams, clubs, cycle organisations or indeed any corporate request. We can supply framesets only or indeed complete bikes, all of which can be produced to your specific team or corporate colours. Please feel free to contact us for an initial consultation. We’re always happy to Talk Chilli..!!
We hope you will join us
When the time arrives and you’ve decided to treat yourself to a new bike, drag yourself away from the corporate machine and experience the beauty of simplicity while supporting a small, British brand. Your Chilli wants to be something. Your Chilli wants to reward you. Your Chilli wants to be a part of you. And of course, your Chilli will be custom built for you – because, it’s all about you.