ABOUT REDCHILLI
YOUR BIKE. YOUR WAY.
EVERY REDCHILLI BEGINS WITH YOU
ENGINEERED FOR PERFORMANCE. REFINED FOR COMFORT
Redchilli Bikes is a British bicycle company based in Axminster, Devon, built on one simple belief: every rider deserves a bike that’s built around them. No two riders are the same, which is why every Redchilli is individually assembled and tailored around your riding style, your fit and your ambitions.
We focus on the details that make a real difference on the road — optimal fit, balanced geometry, precise component choices, and a build that maximises both efficiency and long‑ride comfort. Whether you’re chasing race speed, endurance performance, or a smooth, confident ride, your Redchilli is built to feel natural from the very first ride.
Every bike begins with a conversation. From discussing your riding style and preferred specification to the final build and quality inspection, you’re dealing directly with the people assembling your bike. It’s a more personal way of buying a performance bicycle, and one we believe produces a far better result.
From the first conversation to the final torque check, every Redchilli is built with the same attention to detail we’d expect from a bike we’d proudly ride ourselves.
Look Beyond the “Big Brand” box
THERE’S A BETTER WAY TO BUY A BIKE
A Redchilli isn’t a bike lifted from a showroom floor. It’s a bike that’s individually built around the person riding it. Every rider is different. Your riding style, your goals and even the roads you ride all influence the way your bike should feel. That’s why every Redchilli is individually assembled rather than taken from warehouse stock.
Every Redchilli is individually assembled in our Axminster, Devon workshop by an experienced Cytech-qualified bicycle technician. There are no production lines, no generic stock builds and no compromises made to suit the average rider. Just a bike crafted specifically around you. Before a single component is fitted, we take time to understand how you ride. Are you looking for race-winning performance, all-day comfort, faster commuting or simply a bike you’ll enjoy riding every weekend?
Together we’ll refine every detail that influences your ride, from crank length, gearing and cockpit dimensions through to saddle choice and riding position. Every decision is made with one goal in mind: creating a bike that feels completely natural beneath you. Because a Redchilli isn’t simply another bicycle. It’s your bike, built your way.
And if you want something truly unique, every Redchilli is also available in your choice of colour and finish.
We may be a small, British brand
but that’s our strength
When you choose Redchilli, you’re not simply buying another bicycle.
You’re dealing directly with the person who’ll help guide your build, answer your questions and individually assemble your bike here in Axminster, Devon.
That personal connection is something we’ve never wanted to lose.
Being an independent British company allows us to focus on what really matters—building exceptional bikes, taking time to understand every rider, and delivering a level of service that’s becoming increasingly rare in today’s cycling industry.
From your first enquiry through to your completed bike and beyond, you’ll always deal with someone who genuinely knows your build. There are no layers between you and the people building your bike—just honest advice, careful craftsmanship and a genuine passion for helping people enjoy cycling.
Every Redchilli is built with the same care and attention we’d expect from a bike we’d proudly ride ourselves.
We’re incredibly proud of what we’ve created over the past twelve years, and even more proud of the riders who’ve chosen to become part of the Redchilli family.
The person in these photographs is the person who’ll build your bike.
Team Partnership Programme for Clubs, Teams & Corporate Groups
Supporting Riders. Strengthening Teams.
Whether you’re a cycling club, race team or corporate cycling group, our Team Partnership Programme is designed to give every rider the same personalised Redchilli experience.
Each bike is individually built around its rider, with professional fit guidance, custom specification options and the opportunity to incorporate your team’s colours and identity.
Alongside exclusive partnership pricing, every rider benefits from the same personal service, expert advice and ongoing support that every Redchilli owner receives.
Because when your riders perform at their best, your team performs at its best.
WE HOPE YOU’LL JOIN US
Choosing your next bike should be about more than comparing specifications on a screen. It should be about creating something that fits the way you ride, reflects who you are, and inspires you to enjoy every mile.
Every Redchilli begins with a conversation, is individually hand assembled in Axminster, Devon, and built around one rider—you. Because no two riders are the same, we don’t believe their bikes should be either.
Whether you’re chasing podiums, discovering quiet country lanes, commuting to work or simply riding because you love being on two wheels, we’d love to help you create something truly special.
Your Bike. Your Way.
