ABOUT REDCHILLI
British‑built performance bikes, crafted around you.
EVERY BIKE BUILT TO YOUR SPECIFICATION
ENGINEERED FOR PERFORMANCE – REFINED FOR COMFORT
Redchilli is a British brand based in Axminster, Devon, driven by one goal: creating bikes that help you ride faster, further, and with greater comfort. No two riders are the same – which is why every Redchilli is built to order and tuned around your exact needs.
We focus on the details that make a real difference on the road — optimal fit, balanced geometry, precise component choices, and a build that maximises both efficiency and long‑ride comfort. Whether you’re chasing race speed, endurance performance, or a smooth, confident ride, your Redchilli is tailored to deliver it.
Our service is personal, our craftsmanship meticulous, and our flexibility unmatched. From the first conversation to the final torque check, we’re committed to giving you the best possible buying experience — and a bike that feels perfectly dialled in from the moment you roll out.
Look Beyond the “Big Brand” box
there’s a better way to ride
A Redchilli isn’t a bike pulled from a shop floor. It’s a bike built for you. Every rider is different, and that’s why we go further — because once you’re on your new Redchilli, you’ll want to go further too. Whether that’s an extra mile… or 30… or 60.
Every Redchilli is hand‑built here in Devon by a fully qualified bike technician. No production lines. No generic, mass‑market builds. Just a bike crafted specifically around you.
We take the time to understand exactly what you need. Are you chasing race performance, long‑distance comfort, a fast commute, or pure weekend pleasure? Do you prioritise speed, comfort, or the perfect balance of both?
We’ll discuss every detail that shapes your ride — crank length, chainrings, cassette ratios, stem length and height, bar width, saddle position — ensuring your Chilli fits you with precision. Because a Redchilli isn’t just a bike. It’s a way of life.
And yes, you even get to choose your own colour. That’s pretty cool.
We may be a small, British brand
but that’s our strength
When you choose Redchilli, you’re not just buying a bike. You’re joining a community of riders who value performance, individuality, and genuine craftsmanship. Every Redchilli owner becomes part of our family, and that connection matters to us.
Being a small, independent brand means we can focus on what truly counts: precision builds, personal service, and support that’s as reliable as our bikes. When you invest in a Redchilli, you’re supporting a British company where real people take real pride in every frame, every component choice, and every final torque check.
And when you need us, you’ll speak to someone who knows your bike — not a call centre. Our after‑sales care is fast, personal, and built on the same values as our bikes: performance, reliability, and attention to detail.
We’re proud of who we are, and we’re proud to welcome you into the Redchilli family.
Team Partnership Programme for Clubs, Teams & Corporate Groups
Support your riders with hand‑built Redchilli bikes, exclusive group pricing, and personalised fit guidance from our founder. Every partnership includes ongoing support before, during, and after purchase, ensuring every rider gets the perfect build in your team or corporate colours.
We hope you’LL join us
When the moment comes to invest in your next bike, choose the refinement and craftsmanship of a small British brand. Every Redchilli is hand‑assembled in Axminster and built around your fit, your style, and your ride. This is your opportunity to create something truly special — a bike crafted exclusively for you.
